Simple Analytics

Open Startup metrics

Tailscan is an Open Startup. This means the metrics are shared publicly. I do this to provide transparency to customers and hopefully inspire others to take the entrepreneurial path and to build in public!

Updated approximately every 15 minutes

Building in public articles


I publish these build in public articles to explain how and what I did while building Tailscan. Every article contains lessons I learned along the way. Back when I started out, I read lots of build in public posts from other founders. The goal of these articles is to give back to the community that helped me back in those days.
- Erwin, founder of Tailscan


(Annual Recurring Revenue)



(Monthly Recurring Revenue)


Active subscribers


Total non-recurring revenue

(from perpetual licenses)


Monthly Total Revenue

Monthly total revenue, measured end of each month.

Perpetual License revenue

One time revenue from perpetual licenses, measured end of each month.

Monthly Recurring Revenue

Monthly recurring revenue, measured end of each month.

Negative growth is expected due to focus shift to perpetual licenses.

Monthly Recurring growth

Monthly growth, measured end of each month. Maximum 100% shown.

Negative growth is expected due to focus shift to perpetual licenses.

Active subscribers

Amount of active subscribers, measured end of each month.

Website visitors / Page views

Amount of website visitors and page views each day. See statistics in more detail here.

Monthly expenses

Recurring subscriptions and costs to keep Tailscan running.

Bento (marketing)$30 / month
BrandBird (design)$15 / month
HelpKit (knowledge base)$31 / month
Tolt (affiliate platform)$29 / month
Vercel (hosting)$20 / month
Domain name (hosting)$1.50 / month
Google Cloud (hosting)~$15 / month
Google Workspace (email)$10.40 / month

Chartmogul and Simple Analytics are graciously providing free plans.

Other costs that are variable and/or partial are not included: Midjourney for blog images, Webstorm for coding, Stripe for handling payments, Github for code storage, Twitter blue and office space.

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